🏢 Haircuts · Bacchus Marsh, Melbourne
Bacchus Marsh · Local Business
Research Phase
Before writing a single line of code, our research agent studied Yo Barber — their current website, social presence, reviews, team, and services. Here's what stood out.
Yo Barber has virtually zero discoverable online presence — not listed on Yelp, Fresha, Bookwell, or any major directory searched, with Google Maps and Yellow Pages both inaccessible, making this a textbook case of a business invisible to digital search
Located in Bacchus Marsh (VIC 3340), a rapidly growing outer-suburban town along the Western Freeway corridor with a population of 25,000+ — an expanding market where new residents searching online for a local barber simply cannot find this business
The name 'Yo Barber' suggests casual, youthful, street-culture-inspired branding — a distinctive identity choice for a barbershop in a country-town commercial strip setting that could appeal to the area's growing younger demographic
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A lean 6-page site built in just 6 minutes — the fastest build in this batch — with a services page, image gallery, and a bespoke Style Selector that lets customers browse haircut styles before visiting. The guide page provides grooming advice content, while the gallery and testimonial carousel create visual credibility for a business with no existing online portfolio.
Design Rationale
With zero online presence across 8 searched platforms, Yo Barber's primary need is simply existing on the web. The design prioritises practical utility — showing what services are available, what styles the shop can deliver, and how to get there — because potential customers in this growing suburb currently have no way to discover or evaluate this business online before walking in.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Yo Barber's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Yo Barber. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 8 sources including Google Search, Yellow Pages, Facebook, TrueLocal, Google Maps, Yelp Australia, Fresha, and Bookwell. Data completeness was low — the business was not listed on any platform searched, with most directories blocked by Cloudflare or requiring JavaScript rendering. Services listed in the research (men's haircut, beard trim, kids haircut, skin fade, hot towel shave) are inferred from business type, not verified.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Yo Barber's site in 6 minutes. Same process, same quality — a custom website built for you, not a template.