2019-2021
Agency
Built a digital agency, scaled it to six figures. Learned how to build repeatable systems when every week has a deadline.
Melbourne · Australia
I design and build websites, apps, and AI systems. I work fast, keep scope small, and ship things that hold up when real people use them.
I prefer short cycles, tight scope, and designs that explain themselves.

Journey
Different chapters, same thread — building things that hold up under real pressure.
2019-2021
Built a digital agency, scaled it to six figures. Learned how to build repeatable systems when every week has a deadline.
2021-2023
Ran operations for NFT projects during the boom. Managed a $5M market cap community. Learned crisis management the hard way.
2023-Present
Claude changed everything. Now I build and ship at a pace no team I've managed could match. This is the chapter I'm in.
Current Focus
Building AI products that save people time. Not demos, not experiments. Things that work in production and get used every day.
Selected Projects
A few projects that show how I think about product, systems, and finish.

This site. Built to show the work, not describe it

Indie game discovery. AI picks what you actually want to play

Production learning platform with structured courses, progress systems, and paid access built into the same product.
Writing
Write-ups on how I approach speed, tooling, and delivery.
Why I shifted from client work to building repeatable AI products and tighter focus.
How I went from idea to production AI products in weeks instead of months by embracing a rapid iteration methodology.
A plain-English explainer of MCP with a real setup example and why capability-based tools matter.
If you know what you need, I can probably ship it in a few weeks.