From agency founder to
production AI

Fresh out of university admin roles, I spotted a gap. Small businesses needed digital help, but agencies were either too expensive or too generic. So I built Lavon--a digital services agency that actually understood how smaller companies operated.

Within two years, we'd scaled to consistent six-figure revenue. But more importantly, I learned the power of systems. Client onboarding dropped from 5 days to 1. Automated reporting freed up hours each week. The 85% retention rate came from one thing: doing what we said we'd do.

That's when I enrolled in RMIT's Digital Transformation program. I wanted to understand why most digital projects failed--and how to build ones that didn't.

The NFT boom was impossible to ignore. I founded Realm of Karitha--a metaverse project that scaled from failed initial launch to $5M market cap. We grew from zero to 12,000 Twitter followers and 2,000 active Discord members. The 30-second sellouts replaced the early struggles.

Then came Tipsycoin. I relocated to Hanoi as Operational Director--and within my first week discovered a $2M fraud operation. What followed was the most intense period of my career: emergency international relocation, building a 20-person dev team from zero in 4 weeks, navigating Vietnamese regulations with no local support, all during crypto winter.

Those eighteen months taught me crisis management isn't about preventing chaos. It's about building systems that work despite it.

I came back to Melbourne burned out but clear-eyed. The Web3 chapter was over. I launched AmirBrooks.com.au with one focus: practical AI solutions for small businesses.

The pitch was simple. Enterprise AI was out of reach for most companies. Consumer tools didn't fit their workflows. I'd build the middle path--custom AI automation that actually delivered ROI.

The results spoke: 15+ clients with 25% average reduction in operational overhead. Workflows saving 15-20 hours per week. Tools with 3-4x ROI within the first year. I'd found my lane.

Then Claude happened.

For the first time, I could move at the speed of my ideas. Complex features that used to take weeks shipped in days. The constraint wasn't time anymore--it was imagination. And imagination, it turns out, compounds.

Now I'm Chief Digital Officer at Tile Mart while building Nextgame--an AI-powered gaming platform. I ship AI products that solve real problems. Not demos. Not prototypes. Production systems that handle edge cases, delight users, and actually work.

The agency years taught me to obsess over systems. The Web3 era taught me crisis resilience. Claude taught me to ship at the speed of thought. The combination is something new.