🏢 Styling · Bacchus Marsh, Melbourne
Bacchus Marsh · Local Business
Research Phase
Before writing a single line of code, our research agent studied Vogue Hair Bar — their current website, social presence, reviews, team, and services. Here's what stood out.
4.3 stars from 59 Google reviews and 4.8 stars from 25 Facebook reviews — with recurring themes of 'caring staff' and 'great cuts', plus 370 Instagram followers showcasing hair transformation content under @voguehairbar
Located at Shop 53 inside The Village Bacchus Marsh shopping centre (160–194 Main Street) — a strategic retail position that combines walk-in foot traffic with appointment-based premium service, open 7 days including Thursday and Friday evenings until 9pm
Facebook page has 891 likes with the bio 'Setting a new standard in Bacchus Marsh with high end service and premium products' — positioning as the premium alternative in a regional town typically associated with budget salons
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 7-page, 9-component build — the largest in this batch — featuring a dedicated Signature Blowouts page and a bespoke Event Glam Scheduler interactive component. The extra page count reflects the salon's premium positioning, with a gallery page for transformation showcases and a booking page to convert social media browsers into appointments. The marquee and testimonial carousel leverage the strong review base.
Design Rationale
Vogue Hair Bar positions itself as premium in a regional market — the design must justify that positioning online. The dedicated Signature Blowouts page creates a hero service that differentiates from competitors, while the Event Glam Scheduler addresses the event-styling market (weddings, formals) that a regional salon can dominate. The 7-page structure gives this no-website business a digital presence that matches the quality signalled by their 4.3-star Google and 4.8-star Facebook ratings.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Vogue Hair Bar's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Vogue Hair Bar. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 7-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 8 sources including Google business panel (4.3 stars, 59 reviews), Facebook (891 likes, 25 reviews at 4.8 stars, brand bio), Instagram (@voguehairbar, 370 followers), The Village Bacchus Marsh shopping centre listing (address, hours), and Bookwell (service categories). Three verified Google review quotes were captured from reviewers Dianne Bennett, Tammy Bugeja, and Sonia Smith. Data completeness rated medium.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Vogue Hair Bar's site in 8 minutes. Same process, same quality — a custom website built for you, not a template.