📊 Accounting · Moonee Ponds, Melbourne
Your Financial Future is Our Business
Research Phase
Before writing a single line of code, our research agent studied Private Demo Preview 008— their current website, social presence, reviews, team, and services. Here's what stood out.
Founded by principal Gary Daish in 2002, with close to 20 years in public practice
Specialises in niche industries including the Thoroughbred Racing Industry — an unusual and specific expertise for an accounting firm
They still list a fax number (03) 8371 0099, signalling a traditional client base that values conventional communication
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Clean, modern grid layout with lime-green accent on dark charcoal, geometric grid background patterns, and gradient orb effects.
Design Rationale
Their current site likely feels dated given the fax-number era branding. We modernised with a tech-forward aesthetic — grid backgrounds and gradient orbs — to position them as progressive accountants who happen to have deep traditional expertise.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Private Demo Preview 008's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Private Demo Preview 008. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 2 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from accrueaccounting.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab stream featured in Projects — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Private Demo Preview 008's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.