📊 Accounting · Melbourne, Melbourne
Melbourne · Local Business
Research Phase
Before writing a single line of code, our research agent studied Private Demo Preview 026— their current website, social presence, reviews, team, and services. Here's what stood out.
Operating from Suite 2, 570 St Kilda Road, Melbourne 3004 — a prestigious St Kilda Road address near Southbank, with ABN 98 575 783 862 confirmed active on the Australian Business Register
LinkedIn lists approximately 14 employees including Sam Saad FCA (Fellow of Chartered Accountants) — the FCA designation indicates senior-level accounting credentials within the firm
Their website almwp.com.au is completely unreachable, and no cached content exists — despite having a team of 14, they have effectively zero discoverable online presence
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
The largest build in this batch at 11 pages and 3,566 TSX lines, featuring home, about, services, tax & BAS, superannuation, industries, insights, client portal guide, book consultation, and request appointment pages. The 8-component architecture includes accordion, counter, floating CTA, and testimonial carousel — structured to present a full professional services firm with depth across multiple practice areas.
Design Rationale
ALM Williams Partners has 14 staff, an FCA-credentialed team member, and a St Kilda Road address — but zero web presence. The 11-page design matches the scale of a mid-sized accounting firm, with dedicated pages for tax/BAS and superannuation reflecting core compliance services, an industries page for sector specialisation, and an insights section for thought leadership. Two separate conversion pages (book consultation, request appointment) serve different client intent levels.
Build Phase
Site Architecture
Methodology
Spark (research agent) scraped Private Demo Preview 026's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Private Demo Preview 026. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 11-page Next.js application from scratch — 8 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research checked 6 sources including ABR (ABN lookup confirming active status and entity details), LinkedIn (company page with employee count and team members), and direct website fetch attempts. Data completeness rated low — almwp.com.au is completely unreachable with no cached content available. Google search returned CAPTCHA, Yellow Pages was blocked by Cloudflare, and ABR search redirected. LinkedIn provided the most useful data: St Kilda Road address, approximately 14 employees, and Sam Saad FCA as a named team member.
More from the experiment
This case study is part of the AI Web Lab stream featured in Projects — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Private Demo Preview 026's site in 12 minutes. Same process, same quality — a custom website built for you, not a template.
// Next.js App Router
Accounting · Ballarat
A 6-page site structured around a barrister's professional profile, featuring a Hero section, Timeline component for career experience, PracticeAreaCards, and a PublicationCard component. The LegalEnquiryScreener is the bespoke interactive element — a guided questionnaire that helps potential clients determine if their matter aligns with the barrister's areas of practice before making contact.