🏢 Barbering · Greensborough, Melbourne
Come and experience our passion for style and service
Research Phase
Before writing a single line of code, our research agent studied Style Lounge Hairdressing and Barbering — their current website, social presence, reviews, team, and services. Here's what stood out.
A combined hairdressing and barbering salon on Main Street, Greensborough — serving both men and women under one roof, which positions them as a one-stop family salon rather than the typical gender-split model of separate barber shops and hair salons
No website exists for this business — they operate entirely through directory listings (Salonite, barber.style) and Facebook, making them a prime candidate for digital presence that could capture search traffic they're currently invisible to
Extended Friday hours until 9:00 PM and Saturday hours from 8:00 AM to 5:00 PM suggest a strong after-work and weekend trade, with the salon describing itself as 'a fun, laid-back shop where you can go to relax and enjoy a professional appointment'
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Built from the ground up for a business with zero existing web presence, the site was designed to establish digital credibility from scratch. The tech stack of Next.js 15, Tailwind CSS v4, and Framer Motion delivers a modern, fast-loading experience. The layout prioritises essential information — services, location at Shop 2/68 Main Street, hours, and contact — that directory listings alone cannot present cohesively.
Design Rationale
Style Lounge has no website at all, so the design needed to accomplish what years of word-of-mouth have done offline: communicate the relaxed, welcoming atmosphere that makes this salon stand out. The combined hairdressing-and-barbering model is their key differentiator — the site structure needs to speak to both audiences without alienating either. Their casual, 'fun, laid-back' brand voice informed every design decision, avoiding the overly polished look of premium salons.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Style Lounge Hairdressing and Barbering's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Style Lounge Hairdressing and Barbering. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 8 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 8 sources including Salonite directory (hours), barber.style directory (service descriptions), DuckDuckGo searches, and multiple business listing aggregators. Data completeness rated medium — no official website exists, Facebook page was confirmed but couldn't be scraped, no reviews were extractable due to CAPTCHA/Cloudflare blocks, and pricing was not available online from any source. Address confirmed across multiple directories.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Style Lounge Hairdressing and Barbering's site in 8 minutes. Same process, same quality — a custom website built for you, not a template.