✨ Cleaning · Collingwood North, Melbourne
Professional Cleaning Services in Melbourne's Inner North
Research Phase
Before writing a single line of code, our research agent studied Sparkle and Shine — their current website, social presence, reviews, team, and services. Here's what stood out.
Three-tier pricing structure: Essentials ($120), Premium ($220), and Complete ($350) — clear, transparent packages instead of confusing hourly rates
End of lease cleaning follows the REIV checklist with a bond-back guarantee — removing the biggest stress from moving
Current site rates 1/10 — the worst-rated current site of all prospects, making the demo contrast dramatic
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Fresh, clean aesthetic with sparkle icons, checkmark lists, emoji service identifiers, and a structured pricing page that builds instant trust.
Design Rationale
Their current site is rated 1/10 — essentially non-functional. The new design is deliberately structured and transparent: clear packages, specific pricing, bond-back guarantees prominently displayed. For cleaning services, trust and clarity beat flashy design every time.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Sparkle and Shine's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Sparkle and Shine. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 7-page Next.js application from scratch — 3 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from Google Business listing, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Sparkle and Shine's site in 5 minutes. Same process, same quality — a custom website built for you, not a template.