✨ Cleaning · Northcote, Melbourne
Northcote's Premier Garment Care Specialists
Research Phase
Before writing a single line of code, our research agent studied Dynamic Dry Cleaners — their current website, social presence, reviews, team, and services. Here's what stood out.
Family-owned and operated by the Nguyen Family since 2005 — nearly 20 years on Northcote's High Street
Wedding dress preservation starts from $200 including a preservation box — showing specialist garment care beyond basic dry cleaning
Offer a garment care tips page — turning expertise into content and showing genuine care for customers' clothes beyond the transaction
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Sophisticated charcoal palette with clean lines, garment photography, and service iconography (Sparkles, Scissors) that elevates a traditionally unglamorous industry.
Design Rationale
Dry cleaning rarely gets good design — most competitors look like 1990s Yellow Pages ads. The dark, sophisticated palette positions Dynamic as premium garment care specialists, not just a drop-off laundry. The tips page builds trust and authority.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Dynamic Dry Cleaners's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Dynamic Dry Cleaners. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 3 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from dynamicdrycleaners.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Dynamic Dry Cleaners's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.