✨ Cleaning · Dandenong, Melbourne
Why Let Safe Cleaning Services Be Your Home Cleaners?
Research Phase
Before writing a single line of code, our research agent studied Safe Cleaning Services Pty Ltd — their current website, social presence, reviews, team, and services. Here's what stood out.
Established in 1999 as a family-run specialist contract cleaning business — ABN 18 106 943 720 has been active since November 2003, operating from Unit 3, 61 Ann Street, Dandenong VIC 3175
Employs IICRC-certified technicians and promotes eco-friendly cleaning methods across 8 service categories: carpet cleaning, carpet repair, mattress cleaning, couch cleaning, tile and grout, blinds, duct cleaning, and upholstery cleaning
Website testimonials highlight repeat business — one client wrote 'I am using this cleaning company for many years. They always provide services up to my expectations' while another praised the team for charging less than expected and providing cleaning tips
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site featuring a Scope Matrix interactive component, dedicated pages for commercial, industrial, and strata cleaning, plus about and contact sections. The layout uses a testimonial carousel, counter animations, image gallery, and floating CTA to build the trust signals essential for a cleaning services business.
Design Rationale
Safe Cleaning Services has a website but it lacks the structured service presentation needed to compete for commercial and strata contracts. The Scope Matrix lets property managers and strata committees define their cleaning scope interactively — moving beyond the generic 'contact us for a quote' approach. Separate commercial, industrial, and strata pages position the business for higher-value contracts beyond residential carpet cleaning.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Safe Cleaning Services Pty Ltd's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Safe Cleaning Services Pty Ltd. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 8 sources including the official website (safecleaningservices.com.au), Facebook page (118 followers), Australian Business Register (ABN verification, GST status), hipages legacy profile (inactive subscription noted), and DuckDuckGo search results surfacing TrueLocal, Yellow Pages, and LocalBusinessGuide snippets. Data completeness was medium — no Google rating was found and phone number discrepancies were noted across sources (website/Facebook phone differs from directory listings), suggesting possible rebrand or profile consolidation issues.
For Reference
Safe Cleaning Services Pty Ltd's current website: safecleaningservices.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Safe Cleaning Services Pty Ltd's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.