🏢 Safety & Compliance · Frankston, Melbourne
Quality Electrical Work, Every Time.
Research Phase
Before writing a single line of code, our research agent studied Quality Electrical Contracting — their current website, social presence, reviews, team, and services. Here's what stood out.
A perfect 5.0-star Google rating from 91 reviews — also rated 5.0 on Facebook (10 reviews) and 4.8 on Oneflare (18 reviews) — with recurring themes of punctuality, transparent pricing, and clear communication across all platforms
Founded in 2011 by Nathan Fabiny with 14+ years of industry experience, operating from Unit 1/17 McAlister St, Frankston — servicing Melbourne's Bayside suburbs and the Mornington Peninsula with a focus on high-value residential upgrades including switchboard upgrades, EV charger installations, and induction cooktop circuits
Reviewers consistently highlight reliability as the differentiator — one wrote 'QEC was there within hours, diagnosed and fixed the issue at a great price' while another noted Nathan 'was prompt and followed up with alternative lighting for my elderly mother'
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 4-page site featuring a Savings Calculator interactive component, with dedicated commercial, residential, and data/comms service pages. The layout uses counter animations, a testimonial carousel, image gallery, accordion FAQs, and a floating CTA — keeping the structure lean to match a owner-operator business that values efficiency over complexity.
Design Rationale
Quality Electrical Contracting's brand centres on trust, punctuality, and transparent pricing — the Savings Calculator directly reinforces the transparent pricing message by letting homeowners estimate costs upfront. The 4-page structure (versus a bloated multi-page site) mirrors Nathan Fabiny's no-nonsense approach: clear services, honest pricing, easy contact. The 91 five-star reviews are the business's strongest conversion asset, so the testimonial carousel features prominently.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Quality Electrical Contracting's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Quality Electrical Contracting. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 4-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 14 sources including the official QEC website (multiple service pages), Google knowledge panel (5.0 rating, 91 reviews), Oneflare profile (4.8 rating, 18 reviews), Facebook page, Instagram (@qualityelectricalcontracting, 530 followers), and directory listings. Data completeness was medium — strong verified data from the official website and review platforms, though direct Facebook and Instagram content was limited by access restrictions.
For Reference
Quality Electrical Contracting's current website: qualityelectricalvic.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Quality Electrical Contracting's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.