✂️ Grooming · Reservoir, Melbourne
Reservoir · Local Business
Research Phase
Before writing a single line of code, our research agent studied Pretty Kitty All Natural Cat Grooming — their current website, social presence, reviews, team, and services. Here's what stood out.
A cat-exclusive grooming salon using all-natural products — a rare niche positioning that differentiates from the hundreds of general pet groomers across Melbourne's northern suburbs
Operating hours confirmed via Yelp listing: Monday to Friday 9am–5pm, Saturday 9am–4pm — listed under Northcote despite the prospect address being Reservoir VIC 3073, suggesting the business may serve across both suburbs
Research across 7 sources was heavily blocked — Google Maps returned no readable content, Facebook and Instagram required login, Yellow Pages used Cloudflare, and Localsearch had no listing — leaving the business with an extremely thin but confirmed online presence via Yelp
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with dedicated grooming services page, first-visit guide, FAQ section, and booking page. The design uses a testimonial carousel, image gallery, counter animations, and floating CTA to create a warm, cat-focused experience that reassures pet owners about the all-natural approach.
Design Rationale
Pretty Kitty's 'All Natural' positioning and cat-only specialisation are its key differentiators — the design leans into this by dedicating an entire First Visit Guide page to reassure anxious cat owners, while the services page can detail the natural products and gentle techniques that justify the specialist positioning. The FAQ addresses common cat grooming concerns that general pet groomers rarely cover.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Pretty Kitty All Natural Cat Grooming's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Pretty Kitty All Natural Cat Grooming. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 8 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research attempted 7 sources including Google Maps, Facebook, Instagram, Yelp, Yellow Pages, Localsearch, and Bing search. Most were blocked by bot protection or login walls. Data completeness was low — the Yelp listing confirmed the business exists and provided operating hours, but no reviews, pricing, or detailed service information could be extracted. The 'All Natural' positioning is derived from the business name itself; service details were inferred from industry standards.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Pretty Kitty All Natural Cat Grooming's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.