✂️ Grooming · Ivanhoe, Melbourne
Ivanhoe · Local Business
Research Phase
Before writing a single line of code, our research agent studied Happy Hounds Dog Grooming and Co. — their current website, social presence, reviews, team, and services. Here's what stood out.
Groomers have a combined 20+ years of experience and position quality grooming as a partnership — they recommend 4-8 week booking cycles because premium styles like teddy cuts are 'only achievable with regular grooming and coat in super condition'
Operates from 231b Banksia Street in Ivanhoe with no website at all — the business runs entirely through Facebook (where a second address at 46 McArthur Road, Ivanhoe East also appears), making this a true digital-first opportunity
Enforces a $50 no-show fee — the only pricing data publicly available — suggesting enough demand that missed appointments have a real business impact
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with 8 components including a dedicated Breed Care Guide page — a content-rich addition that doesn't exist in the business's current Facebook-only presence. The image gallery showcases grooming transformations, while the accordion component organises service details and FAQs. The testimonial carousel and marquee add social proof and energy.
Design Rationale
Happy Hounds has zero web presence beyond Facebook, yet has built a loyal local following through word-of-mouth in Ivanhoe. The design captures their warm, emoji-laden brand voice ('Firstly, we LOVE dogs!') while adding structure — the Breed Care Guide page converts their grooming expertise into searchable content that Facebook posts can't provide.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Happy Hounds Dog Grooming and Co.'s current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Happy Hounds Dog Grooming and Co.. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 8 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 6 sources including DuckDuckGo search results, a FindGlocal mirror of their Facebook page, and directory listings. Facebook and Instagram were inaccessible to direct scraping. No pricing was found except a $50 no-show fee. Two different addresses were discovered across sources. Data completeness rated low — no reviews, no hours, and no official website exists.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Happy Hounds Dog Grooming and Co.'s site in 8 minutes. Same process, same quality — a custom website built for you, not a template.