🏢 General Dentistry · Preston, Melbourne
Preston · Local Business
Research Phase
Before writing a single line of code, our research agent studied Preston Dental Surgery — their current website, social presence, reviews, team, and services. Here's what stood out.
4.8 stars from 33 Google reviews with Dr Murtaza Hussain consistently praised for his gentle approach — one reviewer wrote 'Dr Hussain is an amazing dental practitioner who is gentle, reassuring and informative' and another described getting emergency care when 'so many other dental surgeries had rudely turned us away'
The practice appears to operate under two names — Preston Dental Surgery at 107 Albert Street and 'The Gentle Dentist Preston' at 658 Plenty Road — sharing the same phone number, with the Google Maps listing currently marked as temporarily closed
Offers 10 services spanning general, cosmetic, and emergency dentistry including same-day emergency appointments and after-hours care — reviewers frequently highlight competitive pricing, with one noting 'the price is great too, especially for an after hours dental surgery clinic'
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site featuring an Appointment Fit Finder interactive tool, dedicated pages for general, cosmetic, and implant dentistry, plus about and contact sections. The layout uses a testimonial carousel, counter animations, and an image gallery to build trust, with a floating CTA for quick appointment booking.
Design Rationale
Preston Dental Surgery's strongest asset is Dr Hussain's reputation for gentle care with anxious patients — the design leads with patient reassurance and trust signals. The Appointment Fit Finder helps nervous patients self-qualify before calling, reducing the anxiety barrier. Separate service pages for general, cosmetic, and implants let the practice compete for higher-value procedures while the floating CTA captures emergency enquiries immediately.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Preston Dental Surgery's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Preston Dental Surgery. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 7 sources including Google Maps (rating, reviews, address, temporarily closed status), Healthdirect (service list, contact details, email), and browser-based searches after Brave Search API was exhausted. Data completeness was medium — the practice has no website (previous Google Business Site returns 404) and no Facebook page. A notable discovery was the dual-identity operating model: same dentist and phone number across two practice names at different Preston addresses.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Preston Dental Surgery's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.