🏠 Flooring · Collingwood, Melbourne
There is more to wood than you think
Research Phase
Before writing a single line of code, our research agent studied Precision Flooring — their current website, social presence, reviews, team, and services. Here's what stood out.
Founded in 2000, serving luxury residential, commercial, and hospitality sectors — 25+ years of specialist timber flooring
Recycled timber is sourced from decommissioned bridges, warehouses, woolsheds, and wharves — each board carries decades of patina and story
Testimonials reference specific projects: 'Heritage Home Restoration' in Toorak, 'Restaurant Fitout' in South Yarra — high-end portfolio
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Warm timber photography with service-specific image mapping, a QuoteCTA component, and a layout that showcases the natural beauty of different timber species.
Design Rationale
Their tagline says it all: 'there is more to wood than you think.' The design lets timber photography do the heavy lifting — each service has its own hero image showing the specific product. The QuoteCTA component drives conversion for an industry built on custom quotes.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Precision Flooring's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Precision Flooring. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 7-page Next.js application from scratch — 4 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from precisionflooring.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Precision Flooring's site in 5 minutes. Same process, same quality — a custom website built for you, not a template.