🏢 Hair & Beauty Salon · Coburg, Melbourne
Where Beauty Meets Royalty
Research Phase
Before writing a single line of code, our research agent studied Pharaoh Hair Beauty & Nails — their current website, social presence, reviews, team, and services. Here's what stood out.
Three-pillar salon at 385 Sydney Rd, Coburg: Hair (cuts, colour, keratin, extensions), Beauty (facials, waxing, threading, lash lift), and Nails (manicure, pedicure, gel, acrylic, nail art)
4.9 stars with 162 reviews — client testimonials highlight 'best nails in Coburg' and 3+ year loyalty, with balayage and lash lifts as standout services
Egyptian-themed branding with gold on dark backgrounds, Cinzel font, and the tagline 'Where Beauty Meets Royalty' — a premium positioning in a suburban location
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Dark navy/black base with gold accents, Cinzel display font, Egyptian pattern backgrounds, gold shimmer effects, and ornate rule dividers.
Design Rationale
The Pharaoh name demanded Egyptian luxury aesthetics. Gold on dark creates an opulent salon feel that elevates the brand above typical suburban competitors.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Pharaoh Hair Beauty & Nails's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Pharaoh Hair Beauty & Nails. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 5-page Next.js application from scratch — 4 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from public sources. All business data extracted and verified.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Pharaoh Hair Beauty & Nails's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.