🏢 Pilates · Carlton, Melbourne
Carlton · Local Business
Research Phase
Before writing a single line of code, our research agent studied Panacea Movement Medicine — their current website, social presence, reviews, team, and services. Here's what stood out.
Located within Melbourne University Sport facility at Suite 2.1-2.2, Level 2, 170 Elgin Street, Carlton — a unique positioning inside a university sports complex that gives access to student and academic clientele in one of Melbourne's densest young-professional suburbs
Founded by Accredited Exercise Physiologist Unna Goldsworthy, offering a rare combination of Exercise Physiology, Pilates, Physiotherapy, and Gait Analysis using the Anatomy in Motion method by Gary Ward — a specialist biomechanical approach not commonly offered in general physiotherapy clinics
Research uncovered that a practitioner's Facebook page (Freedom In Motion AU) posted about the clinic closing — the website (panaceamm.com) is down and MapQuest shows 'Closed' status, making this a case study of building for a business at a critical transition point
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with dedicated pages for Pilates, Physiotherapy, and Massage, featuring a MovementPathwaySelector interactive component that guides visitors from their current condition to the appropriate treatment discipline. The 9-component build reflects the multi-discipline studio model with clear pathways between services.
Design Rationale
Panacea's brand centres on collaborative, coordinated care across multiple disciplines — the MovementPathwaySelector makes this tangible by showing how a patient might move from initial physiotherapy assessment through to Pilates-based rehabilitation. The design solves the communication challenge of explaining a multi-discipline offering without overwhelming potential patients.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Panacea Movement Medicine's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Panacea Movement Medicine. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 10 sources including Natural Therapy Pages, Bookwell, Healthshare, physiotherapists.com.au, dlook, and Cybo. Data completeness rated medium. Critical discovery: the business website is down, MapQuest shows 'Closed' status, and a practitioner's social media suggests the clinic has closed — this context informed the case study as a demonstration build rather than active prospect.
For Reference
Panacea Movement Medicine's current website: www.panaceamm.com
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Panacea Movement Medicine's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.