📊 Accounting · Thornbury, Melbourne
Chartered Accountants & Business Advisors
Research Phase
Before writing a single line of code, our research agent studied Nicholson Partners — their current website, social presence, reviews, team, and services. Here's what stood out.
Partner Cameron Bodley has worked at National Australia Bank, BNP Paribas, Aviva Plc, and Moore Stephens — serious international financial experience
Founding Partner David Nicholson has built lasting relationships with hundreds of local businesses — a genuine Thornbury institution
Current site issues: page title just says 'Home', generic copy, no team photos, newsletter updates only half-yearly
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Professional navy-and-white palette with clean service cards, calculator/trending iconography, and a structured layout that communicates competence and stability.
Design Rationale
Their current site is generic and impersonal — page title literally just says 'Home'. The new design puts the team front and centre (Cameron's international experience, David's local roots) and structures the five service areas clearly instead of burying them in walls of text.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Nicholson Partners's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Nicholson Partners. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 3 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from nicholsonpartners.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Nicholson Partners's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.