🏢 Commercial · Dandenong, Melbourne
High Quality Cleaning With Affordable Price
Research Phase
Before writing a single line of code, our research agent studied NEAT CLEAN — their current website, social presence, reviews, team, and services. Here's what stood out.
5.0 stars from 58 reviews on Birdeye — an unusually high volume of perfect ratings for a cleaning company, with recurring themes of value for money, thorough end-of-lease cleaning, and punctual service
Operates 8am to 8pm, 7 days a week from their Dandenong base (Unit 1/8 Purdy Ave) — extended hours that align with their positioning as a flexible, client-first cleaning provider
Dandenong service page quotes $30-$50/hr pricing — transparent hourly rates are rare in the cleaning industry where most competitors offer quote-only pricing, directly supporting their 'affordable price' tagline
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with dedicated residential, commercial, and end-of-lease verticals, featuring an interactive QuoteBuilder that lets visitors configure their cleaning requirements and get an estimated price range. The 9-component build includes a testimonial carousel populated with real Birdeye review excerpts and a marquee trust bar.
Design Rationale
Neat Clean's brand centres on transparent pricing and satisfaction guarantees — the QuoteBuilder makes this tangible by letting visitors see estimated costs before enquiring. Separating end-of-lease into its own page targets renters searching during move-out, a high-intent audience that drives significant booking volume for Melbourne cleaning companies.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped NEAT CLEAN's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for NEAT CLEAN. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 12 sources including the official website (neatclean.com.au), Birdeye review platform, Google-embedded reviews, and the Dandenong-specific service page. Data completeness rated medium. Notable finding: the website author metadata lists 'Mustafa H' in JSON-LD, and a staff member named 'Murtaza' is praised by name in Birdeye reviews.
For Reference
NEAT CLEAN's current website: neatclean.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built NEAT CLEAN's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.