🏢 Commercial · St Albans Park (servicing Geelong), Melbourne
Locally owned and operated
Research Phase
Before writing a single line of code, our research agent studied Geelong Commercial Cleaners Pty Ltd — their current website, social presence, reviews, team, and services. Here's what stood out.
Established in 1968 — making Geelong Commercial Cleaners nearly 60 years old and one of the longest-operating cleaning businesses in the region, predating many of their competitors by decades in a market with 35-69 commercial cleaning listings depending on the directory.
Serves an unusually broad scope from residential bathroom cleaning through to industrial and medical facility cleaning, plus school cleaning contracts — with 8 distinct service categories including COVID-19 cleaning, a service many competitors have since dropped.
Holds 4.2 stars from 16 Google reviews and has two separate Facebook pages (one at 4.3 stars from 6 reviews, another at 1.0 from a single review) — a fragmented social presence that the current website at geelongcommercialcleaners.com.au doesn't address, still using a bigpond.com email (gccleaners@bigpond.com).
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with 9 components including a bespoke SLA Generator interactive tool, testimonial carousel, and image gallery. Pages are structured by client type — commercial, industrial, and medical — with 2,431 lines of custom TSX making this the second-largest build in the batch by code volume.
Design Rationale
A 1968-established cleaning company needs a digital presence that converts its longevity into competitive advantage rather than looking dated. The SLA Generator transforms the 'free on-site inspection and quote' offer into a digital-first interaction, while the client-type page structure (commercial, industrial, medical) signals specialised capability to procurement managers searching for sector-specific cleaning partners.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Geelong Commercial Cleaners Pty Ltd's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Geelong Commercial Cleaners Pty Ltd. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 10 sources including the official Geelong Commercial Cleaners website (homepage, about, contact, and individual service pages), Google Maps business profile (4.2 stars, 16 reviews), two Facebook business pages, and hipages directory listing. Data completeness was medium — Brave Search API was exhausted so direct web_fetch and browser snapshots were used instead. The duplicate Facebook pages were documented as a finding.
For Reference
Geelong Commercial Cleaners Pty Ltd's current website: www.geelongcommercialcleaners.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Geelong Commercial Cleaners Pty Ltd's site in 12 minutes. Same process, same quality — a custom website built for you, not a template.