🏢 Maintenance · Seddon, Melbourne
Seddon · Local Business
Research Phase
Before writing a single line of code, our research agent studied N.A Smith Plumbing Services — their current website, social presence, reviews, team, and services. Here's what stood out.
Established in 1996 and still operating — nearly 30 years servicing inner-city Melbourne suburbs including Seddon, Essendon, and North Fitzroy, with Plumbers Licence 35885 confirmed via Yellow Pages/Whereis listing
Operates 7am to 10pm Monday through Saturday with Sunday by appointment — significantly longer hours than most independent plumbers, positioning for emergency and after-hours work in a market with 25-35+ competing plumbers in the Seddon/3011 area
Offers green plumbing and environmentally sustainable options including rainwater tanks — an unusual differentiator for an independent plumber established in the 1990s, predating the mainstream sustainability trend
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site split between residential, commercial, and emergency service verticals, featuring an interactive TriageForm that helps visitors describe their plumbing issue and urgency level before requesting a callback. The 9-component build prioritises fast contact with a floating CTA and clear service categorisation.
Design Rationale
In a high-competition inner-west market with 25-35+ plumbers, the design differentiates through urgency-based navigation — separating emergency, residential, and commercial pages so visitors find relevant information immediately. The TriageForm reduces back-and-forth by pre-qualifying the job type and urgency before the first call.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped N.A Smith Plumbing Services's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for N.A Smith Plumbing Services. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 8 sources including Facebook, Hotfrog, Whereis/Yellow Pages, and Trustbiz directory listings. Data completeness rated medium — multiple directory listings showed inconsistent addresses (Seddon, Essendon, North Fitzroy) likely reflecting a mobile service area rather than data errors. Plumbers licence number confirmed via Whereis.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built N.A Smith Plumbing Services's site in 8 minutes. Same process, same quality — a custom website built for you, not a template.