🏢 Automotive Upholstery · Melton, Melbourne
Melton · Local Business
Research Phase
Before writing a single line of code, our research agent studied Melton Motor Trimmers & Upholsterers — their current website, social presence, reviews, team, and services. Here's what stood out.
Located at 77 Lagarna Drive in Melton (VIC 3337), with an older listing showing a previous address at Factory 3, 61 Reserve Road — suggesting the business has been operating long enough to have relocated within the suburb
Listed in directories under 'Vehicle Body Builders & Trimmers' — a specialist trade category positioning them as one of few dedicated automotive upholsterers in the rapidly growing Melton-Wyndham corridor west of Melbourne
Has virtually no online presence despite being a listed business with a landline phone number (03 9743 1820) — no website, no accessible Google reviews, and directory listings blocked by Cloudflare during research
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site covering auto upholstery, marine upholstery, materials, project gallery, and contact — 9 components across 1,881 lines of TSX. The standout feature is a material-visualiser component letting visitors preview upholstery fabric and leather options, complemented by an image-gallery for completed project showcases.
Design Rationale
Motor trimming is a highly visual, tactile trade where customers need to see and understand material options before committing. The material-visualiser directly addresses this by letting visitors explore fabric and leather choices online — critical for a business with no web presence in a growth corridor where new residents search online first. The marine upholstery page expands the perceived capability beyond just cars, reflecting the directory listing's breadth.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Melton Motor Trimmers & Upholsterers's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Melton Motor Trimmers & Upholsterers. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research attempted 8 sources but achieved low data completeness. Brave Search API was exhausted. Most directory sites (Yellow Pages, TrueLocal, Hotfrog, dLook) were blocked by Cloudflare. Google and Bing were blocked by captchas. Limited data was extracted from DuckDuckGo HTML search and an AussieWeb directory listing, which confirmed the business name, phone number, address, and trade category. No official website exists and the Facebook page could not be scraped.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Melton Motor Trimmers & Upholsterers's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.