🏢 Specialty Grocery · Brunswick, Melbourne
Australia's Largest Continental Food Store
Research Phase
Before writing a single line of code, our research agent studied Mediterranean Wholesalers — their current website, social presence, reviews, team, and services. Here's what stood out.
Founded by Giuseppe & Carmela Madafferi in 1961 as a small delicatessen on Sydney Road — now a multi-shop institution serving third-generation customers
Over 250 varieties of pasta (largest selection in Australia), imported Italian cheeses including Parmigiano Reggiano and Pecorino from Sicily, plus a coffee bar and bakery with fresh cannoli and biscotti
Six departments spanning pantry staples, pasta, delicatessen, coffee bar & bakery, wine & spirits (Strega, Sambuca, Limoncello), and kitchen/homeware — open 7 days with free parking at 482 Sydney Road
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Espresso and terracotta palette with Libre Baskerville display font, Caveat accent, parchment card textures, olive dividers, and texture overlay backgrounds.
Design Rationale
A 60+ year Italian food institution needs design that feels like stepping into the store — warm, abundant, and deeply authentic. Parchment textures evoke European market tradition.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Mediterranean Wholesalers's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Mediterranean Wholesalers. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 4-page Next.js application from scratch — 2 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from public sources. All business data extracted and verified.
For Reference
Mediterranean Wholesalers's current website: mediterraneanwholesalers.com.au
View Our Version →More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Mediterranean Wholesalers's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.