🏢 Custom Design · Moonee Ponds, Melbourne
Our customers are as precious as our diamonds
Research Phase
Before writing a single line of code, our research agent studied Majestic Diamond Master Jewellers — their current website, social presence, reviews, team, and services. Here's what stood out.
Located in Moonee Ponds with published hours of Mon–Fri 9:30 AM – 5:30 PM and Sat 9:30 AM – 3:30 PM — offering both walk-in access and private appointment-based consultations with an in-house expert jeweller
Brand tagline 'Our customers are as precious as our diamonds' directly reflects their positioning around long-term customer relationships, with copy emphasising they want to 'continue to service them for years to come'
Specialises in handmade jewellery with all pieces crafted by an expert in-house jeweller — differentiating from chain jewellers through personalised, handcrafted production
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with dedicated sections for bespoke design, collections, services, about, and contact, anchored by a RingStyleFinder interactive component. The 9 components across 1,459 lines of TSX include a Gallery, Craftsmanship showcase, Reviews section, and Featured Collections — all designed with a premium aesthetic using Framer Motion animations.
Design Rationale
Without an existing website, Majestic Diamond needed a digital presence that communicates the warmth and premium-but-approachable feel of their brand. The RingStyleFinder component turns passive browsers into engaged prospects by guiding them toward their ideal piece, while the Craftsmanship section and Gallery build trust in the handmade, in-house production process that sets them apart from mass-market jewellers.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Majestic Diamond Master Jewellers's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Majestic Diamond Master Jewellers. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 6 sources with primary data sourced from the Yelp business listing, which provided the business name, suburb (Moonee Ponds), operating hours, about text, brand story, tagline, and amenities. No dedicated website exists. Web search API was rate-limited (402 errors) and most directories were blocked by Cloudflare. No Google reviews were extractable due to Maps requiring JavaScript rendering. Data completeness rated low but the Yelp listing provided rich brand narrative.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Majestic Diamond Master Jewellers's site in 8 minutes. Same process, same quality — a custom website built for you, not a template.