🏢 Regular Lawn Care · Highton, Melbourne
Your friendly, local lawn and garden care LEGENDS.
Research Phase
Before writing a single line of code, our research agent studied Hogan's Lawn Care Geelong — their current website, social presence, reviews, team, and services. Here's what stood out.
Owner Jake Hogan is a 32-year-old Highton local who turned helping his father-in-law with odd mowing jobs into a professional business over the last two years — in his words, 'this biz is something I am so proud to call mine'
Licensed with AgVic for chemical applications (Chemical User Permit) — enabling selective herbicide spraying for weed control, which separates Hogan's from unlicensed mow-and-go operators in the Geelong market
Offers fixed-price 12-month lawn and garden packages with approximately 16 visits per year (3-weekly in growing season, 4-weekly in cold months) — smoothing costs year-round rather than charging per visit
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with 9 components split across dedicated mowing, garden care, and commercial service pages. The bespoke Mow Cycle Planner interactive component helps property owners calculate optimal mowing frequency. The counter component highlights key stats, while the image gallery and testimonial carousel provide social proof.
Design Rationale
Jake's brand voice is distinctly blokey Australian — 'schmick', 'stoked', 'legend' — and the design needed to capture that personality without undermining professionalism. The separate commercial page validates the business beyond residential work, while the Mow Cycle Planner converts Jake's expertise about seasonal scheduling into an engaging tool.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Hogan's Lawn Care Geelong's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Hogan's Lawn Care Geelong. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 8 sources with the official website (hoganslawncaregeelong.com) providing strong content across home, about, services, and blog pages. Facebook and Instagram were blocked or required JS. No Google rating data was available. No pricing is listed publicly — quotes are provided per property. Data completeness rated medium due to exhausted search API quota limiting directory and review access.
For Reference
Hogan's Lawn Care Geelong's current website: www.hoganslawncaregeelong.com
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Hogan's Lawn Care Geelong's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.