🏢 Ladies 60's · Sunbury, Melbourne
We care for your hair!
Research Phase
Before writing a single line of code, our research agent studied Hairjets — their current website, social presence, reviews, team, and services. Here's what stood out.
Managed by Paul, who has over 20 years of hairdressing experience and has owned numerous salons across Melbourne before settling at Hairjets in Sunbury for the past 6 years
Operates dual online booking platforms — both Timely and Fresha — an unusual setup for a suburban salon, with 17 individually priced services listed including specialist options like perms from $155 and hair straightening from $50
Caters specifically to ladies and seniors with dedicated pricing tiers — 'Ladies 60's' cuts at $65 and 'Ladies Senior' cuts at $60 — a niche positioning rare among Sunbury salons
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site built with 9 components across dedicated service pages for cuts & colour, extensions, and promotions. The bespoke Extension Match Tool interactive component helps clients explore hair extension options, while the image gallery and testimonial carousel showcase salon work. A floating CTA ensures booking access from every page.
Design Rationale
Hairjets needed a proper web presence beyond its Timely booking page — the salon's only current online footprint. The design separates services into distinct pages (cuts & colour, extensions, promotions) to reflect the salon's specific service tiers for ladies and seniors, while the warm, approachable layout matches Paul's friendly, community-oriented brand voice.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Hairjets's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Hairjets. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 8 sources including the Timely and Fresha booking platforms, which provided verified service names, pricing, and durations for all 17 services. Directory sites like Yellow Pages and TrueLocal were attempted but blocked by Cloudflare. Facebook was inaccessible. Data completeness rated medium — hours were only partially captured (Tuesday visible from Timely) and no customer reviews could be extracted.
For Reference
Hairjets's current website: hairjets2012.gettimely.com
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Hairjets's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.