🏢 Lighting · North Geelong, Melbourne
Our mission encompasses our business, our environment and our community.
Research Phase
Before writing a single line of code, our research agent studied Green Earth Electrical — their current website, social presence, reviews, team, and services. Here's what stood out.
Family business history stretching back to 1944 as R T Nichols Electrics in Geelong — rebranded to Green Earth Electrical by Robbie Nichols in 2008, with ownership changing hands again in late 2025 per a LinkedIn update while continuing the same service direction
4.6 stars on Google from 7 reviews and a perfect 5.0 from 6 Facebook reviews — Craig Andrews holds Clean Energy Council Solar Accreditation, enabling the business to pair general electrical work with solar, battery storage and EV charger installations
Positions as sustainability-first with services spanning LED lighting upgrades, solar system consulting, battery storage solutions, switchboard upgrades for EV charger readiness, and energy monitoring — all from a base at 30-32 Separation Street, North Geelong
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site structured around home, about, residential, commercial, solar/EV, and contact — with 9 components including an Energy Calculator that brings the business's sustainability consulting to life digitally. The layout separates traditional electrical work from the growing solar/EV segment.
Design Rationale
Green Earth Electrical's unique position is the fusion of 80 years of trade heritage with modern sustainability services. The dedicated solar/EV page reflects a genuine business pivot, not greenwashing — they have CEC-accredited staff and real battery/EV installation capability. The Energy Calculator transforms their consultative selling approach into an interactive self-service tool that mirrors how they actually engage with customers.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Green Earth Electrical's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Green Earth Electrical. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 12 sources achieving high data completeness — including the official website and its work, mission, testimonials, and contact pages, Google knowledge panel data, LinkedIn company page, Solar Choice profile, and Facebook reviews. The 1944 founding date and multi-generation ownership history were confirmed across multiple sources. A late-2025 ownership change was noted from a LinkedIn update.
For Reference
Green Earth Electrical's current website: greenearthelectrical.com
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Green Earth Electrical's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.