🏢 General · Preston, Melbourne
Honest, gentle and professional dental care
Research Phase
Before writing a single line of code, our research agent studied Gower Street Family Dental Clinic — their current website, social presence, reviews, team, and services. Here's what stood out.
Founded by Dr Timothy (Tom) Van after completing his Bachelor of Dental Science at the University of Western Australia in 2008, the Preston clinic offers ZOOM! whitening at $500 and take-home kits at $200 — with Invisalign from $6,200 and teeth cleaning from $120
Dr Van holds advanced certifications including gIDE Master Clinical Implant Program, Nobel Biocare MALO All-on-4 training, Progressive Orthodontics graduation, and Advanced Invisalign provider accreditation — plus nitrous oxide sedation and diode laser certification
Preferred provider for Medibank, HCF, and CBHS with patient reviews specifically praising affordable care — one reviewer noting 'Both Dr. Linda and Dr. Tim are awesome dentists that provide skilled, yet affordable care with a no-nonsense and caring approach'
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site covering home, about, general dentistry, cosmetic, children's dentistry, and contact — with 9 components including a TreatmentCostGuide that addresses the clinic's core value proposition of transparent, affordable pricing. The ImageGallery and TestimonialCarousel reinforce trust through social proof.
Design Rationale
Gower Street's brand centres on affordability and preferred-provider rebates — the number one anxiety for dental patients is cost. The TreatmentCostGuide makes pricing transparency interactive rather than static, while dedicated children's and cosmetic pages reflect the clinic's dual identity as both a family practice and a cosmetic specialist with Dr Van's implant and Invisalign credentials.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Gower Street Family Dental Clinic's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Gower Street Family Dental Clinic. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 9 sources including the Webflow mirror site (the main domain returned HTTP 500 during research), Healthdirect, Healthengine, WhatClinic, and Dentist.com.au. Real pricing data was confirmed from the Webflow fees page. Patient testimonials were sourced from the clinic website, attributed to named reviewers including Jodie Allen, Dan Mochrie, and Matthew Williams.
For Reference
Gower Street Family Dental Clinic's current website: www.gowerstdental.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Gower Street Family Dental Clinic's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.