🏢 Hot Water Systems · Newtown (servicing Geelong and surrounding areas), Melbourne
Your Local and Licensed Geelong Plumber
Research Phase
Before writing a single line of code, our research agent studied Geelong Plumbing Co — their current website, social presence, reviews, team, and services. Here's what stood out.
4.9 stars from 53 reviews on Birdeye and a perfect 5.0 from 3 reviews on RatingsPlus — reviewers specifically name 'Daniel' for rapid gas leak response, with one noting he arrived within 2 hours after another company cancelled
Founded in 2019 by Daniel, the business positions heavily around VBA compliance, Master Plumbers membership, and WorkSafe alignment — framing plumbing as safety-critical work involving hazardous substance exposure
Offers 24-hour plumbing services across residential, commercial and gas fitting, with carbon monoxide testing as a standout service — research uncovered a phone number conflict between website schema (0412 571 194) and prominently displayed number (0406 575 575)
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page structure spanning home, about, residential, commercial, gas fitting and contact — with 9 components including an After-Hours Estimator that helps customers understand emergency call-out expectations. The layout separates residential and commercial pathways while maintaining a unified trust-building design with testimonial carousel and counter components.
Design Rationale
Geelong Plumbing Co's brand is built on trust signals — licensing, insurance, Master Plumbers membership. The 6-page structure gives each service category room to demonstrate compliance credentials while the After-Hours Estimator addresses the anxiety of calling a plumber at 2am. Separating residential and commercial pages reflects the business's dual audience without diluting either message.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Geelong Plumbing Co's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Geelong Plumbing Co. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 9 sources including the official website, blog content referencing Master Plumber standards, Birdeye reviews (53 reviews, 4.9 stars), and RatingsPlus listings. A notable discovery was a phone number conflict between the site's schema markup and the prominently displayed contact number. Google Business Profile rating could not be independently verified.
For Reference
Geelong Plumbing Co's current website: www.geelongplumbingco.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Geelong Plumbing Co's site in 8 minutes. Same process, same quality — a custom website built for you, not a template.