🏢 Drain Unblocking · Newtown (Greater Geelong), Melbourne
Inspecting, locating and unblocking all drains in Geelong
Research Phase
Before writing a single line of code, our research agent studied Geelong Drain Specialists — their current website, social presence, reviews, team, and services. Here's what stood out.
Perfect 5.0 stars from 19 Google reviews — a drain-only specialist servicing Geelong, Surf Coast and the Bellarine with dedicated equipment including CCTV cameras, mechanical cleaners and high-pressure jetting
Listed as open 24 hours, 7 days a week on Google, with same-day emergency response and staff accredited by the Plumbing Industry Board — positioning as a specialist alternative to general plumbers
Claims most work comes through word of mouth rather than advertising, and deliberately contrasts their drain-only focus against general plumbing — 'unlike a general plumber, we focus only on drains and nothing else'
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A focused 4-page site built around service urgency: home, CCTV inspection, drain clearing, and a dedicated emergency page. Nine components including a DrainMapUploader for visual problem reporting, a TestimonialCarousel, and a FloatingCta to capture emergency calls immediately.
Design Rationale
When your drains are blocked, you need a specialist fast — not a general plumber's brochure. The site mirrors the business's own positioning by cutting everything non-essential: no about page fluff, just service pages that explain the specialist equipment and a prominent emergency pathway. The DrainMapUploader turns a passive website into an active diagnostic tool.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Geelong Drain Specialists's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Geelong Drain Specialists. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 4-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 11 sources including the official website (geelongdrains.com.au), its WordPress API endpoints, individual service pages for all 8 services, and Google business card data. The perfect 5.0 rating from 19 reviews was captured from Google search results, though Facebook and Instagram data was limited due to platform access restrictions.
For Reference
Geelong Drain Specialists's current website: geelongdrains.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Geelong Drain Specialists's site in 8 minutes. Same process, same quality — a custom website built for you, not a template.