🥪 Deli · Northcote, Melbourne
Your neighbourhood Mediterranean deli since 2008
Research Phase
Before writing a single line of code, our research agent studied Fresh Co. Deli — their current website, social presence, reviews, team, and services. Here's what stood out.
Owners Marco and Elena Ferraro — Marco grew up helping his nonna at her salumeria in Calabria, Elena brings Sicilian family passion for preserving seasonal produce
Buffalo Mozzarella is 'flown in weekly from Campania' at $12.90/ball — and fresh ricotta is house-made weekly
Catering packages range from 'The Antipasto Board' ($120 for 8-10) to 'The Mediterranean Feast' ($280 for 15-20) — proper event-scale catering
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Warm Mediterranean palette with category photography (cured meats, artisan cheeses, olives), product showcasing, and an Italian market square atmosphere.
Design Rationale
A deli run by a Calabrian and a Sicilian should feel like stepping into an Italian market. The design leads with product photography and specific pricing — when you're selling $8.90/100g Bresaola and weekly-flown buffalo mozzarella, the quality speaks for itself.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Fresh Co. Deli's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Fresh Co. Deli. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 3 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from freshcodeli.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Fresh Co. Deli's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.