🏢 Furniture Retail · Footscray, Melbourne
Melbourne's most iconic furniture house
Research Phase
Before writing a single line of code, our research agent studied Franco Cozzo — their current website, social presence, reviews, team, and services. Here's what stood out.
Founded in 1956 by a young Sicilian immigrant — seven decades of baroque grandeur and legendary TV advertisements broadcast in three languages
Four furniture collections: Baroque Grandeur (hand-carved, gold leaf), Mediterranean Classic, Contemporary Elegance, and Heritage Collection (museum-quality reproductions)
Two showrooms in Footscray and Brunswick open 7 days — quoted by The Age, Broadsheet, and SBS as 'a cultural institution' and 'like stepping into a European palace'
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Charcoal and gold colour scheme with Playfair Display and Cormorant Garamond fonts, texture overlays, burgundy accents, and ornate corner decorations.
Design Rationale
Franco Cozzo is Melbourne royalty. The design needed to match the opulence of the furniture — gold shimmer effects, charcoal depth, and baroque-inspired layout details.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Franco Cozzo's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Franco Cozzo. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 5-page Next.js application from scratch — 2 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from public sources. All business data extracted and verified.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Franco Cozzo's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.