🏗️ Fencing · Werribee, Melbourne
Quality Fencing Solutions for Melbourne's West
Research Phase
Before writing a single line of code, our research agent studied Fencing Werribee — their current website, social presence, reviews, team, and services. Here's what stood out.
Founded in 2008 by Mark Duggan and Steve Caruso — two local tradies who grew up in Werribee and 'know the area, know the soil, and know what fences work best'
Pool fencing includes council compliance certificate and annual safety inspection — going beyond installation to ongoing legal compliance
Colorbond fencing from $85/metre, timber from $75/metre, chain link from $45/metre — transparent per-metre pricing that builds immediate trust
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Earthy bark and eucalyptus palette with outdoor photography, trust badges, and a no-nonsense tradie aesthetic that feels local and reliable.
Design Rationale
Fencing is hyper-local — people in Werribee want a Werribee fencer who knows the soil. The bark-and-eucalyptus palette feels Australian suburban, and the per-metre pricing transparency immediately differentiates from competitors who hide costs.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Fencing Werribee's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Fencing Werribee. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 7-page Next.js application from scratch — 2 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from Google Business listing, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Fencing Werribee's site in 5 minutes. Same process, same quality — a custom website built for you, not a template.