🏢 Eye Care · Box Hill, Melbourne
Your Eye Care Professionals
Research Phase
Before writing a single line of code, our research agent studied Eye Trend — their current website, social presence, reviews, team, and services. Here's what stood out.
Eye Trend operates 10 branches across Melbourne under two brand names — 'Eye Trend' and 'Master Vision' — spanning major shopping centres including Chadstone, Eastland, The Glen, Box Hill Central, Highpoint, and Burwood Brickworks, making it a significant multi-location optometry chain.
The Box Hill flagship at 956 Whitehorse Road is noted as 'moving to existing Box Hill Central store', suggesting active consolidation — while branches range from full 7-day operations (Chadstone: Thu-Fri open until 9pm) to limited 3-day schedules (Maribyrnong: Mon, Fri, Sat only).
Eye tests are bulk billed through Medicare for eligible card holders, and the business maintains active presence across Facebook, Instagram (@eyetrend_au), and a YouTube channel — an unusually broad social footprint for an optometry practice.
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Built with 1,759 lines of custom TSX across the Next.js 15 and Tailwind CSS v4 stack. The design needed to handle the complexity of a 10-branch operation with varying hours and two brand names, while maintaining the professional-clinical tone appropriate for a healthcare provider. The structure balances retail optical shopping with clinical eye care services.
Design Rationale
Eye Trend's challenge is consolidating a fragmented multi-location, dual-brand identity into a cohesive digital experience. The design solves the 'which branch, which hours' problem that 10 locations with different schedules create — making branch discovery and booking the primary user journey rather than burying location details in footer text.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Eye Trend's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Eye Trend. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 8 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 8 sources including the Eye Trend official website (homepage, booking page with all 10 branch details), Instagram profile, and YouTube channel. Data completeness was medium — the booking page provided excellent multi-location data with addresses, phone numbers, and hours for all branches, but no about or detailed services pages were found. Google review data and social media metrics could not be verified due to API quota exhaustion and platform blocks.
For Reference
Eye Trend's current website: www.eyetrend.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Eye Trend's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.