🏢 Tax · Ballarat, Melbourne
Ballarat · Local Business
Research Phase
Before writing a single line of code, our research agent studied Evans & Metcalfe — their current website, social presence, reviews, team, and services. Here's what stood out.
Evans & Metcalfe is a chartered accountancy firm at 18 Lydiard Street South in Ballarat — one of regional Victoria's most historically significant commercial streets — with phone number (03) 5331 2911, yet has no discoverable website (both evansmetcalfe.com.au and evansandmetcalfe.com.au fail to resolve).
Research across 8 sources returned zero verified data — Google, Bing, DuckDuckGo all returned CAPTCHAs, while Yellow Pages and TrueLocal were blocked by Cloudflare, making this one of the most data-scarce builds in the lab portfolio.
The demo site includes a unique 'Legacy Firm Story' page and 'Continuity Planning' service page — creative design decisions that lean into the firm's traditional chartered accountancy positioning in a regional city where longevity and trust are key differentiators.
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with 8 components including accordion, counter, and testimonial carousel. The page structure features distinctive routes — a Legacy Firm Story page and Continuity Planning page — alongside standard services, client resources, and contact pages. Built with 1,799 lines of TSX, the design leans into heritage and professional gravitas appropriate for a regional chartered accountancy practice.
Design Rationale
For a firm with zero online presence on a historic Ballarat street, the design needed to convey established credibility without any digital proof points to draw from. The Legacy Firm Story page creates a narrative anchor, while the Continuity Planning page signals forward-thinking advisory services — differentiating from commodity tax preparation in a regional market where clients value long-term relationships.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Evans & Metcalfe's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Evans & Metcalfe. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 8 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research attempted 8 sources but achieved low data completeness — both potential domain names (evansmetcalfe.com.au, evansandmetcalfe.com.au) failed DNS resolution, and all search engines returned CAPTCHAs or blocks. The physical address (18 Lydiard Street South, Ballarat VIC 3350) and phone number were sourced from the client brief. All services listed are industry-typical and clearly marked as unverified in the research data.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Evans & Metcalfe's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.