🏢 Tax · South Melbourne, Melbourne
...decisions made simple!
Research Phase
Before writing a single line of code, our research agent studied Black & Krantz — their current website, social presence, reviews, team, and services. Here's what stood out.
Client relationships spanning 20+ years, with one testimonial describing growth from $200,000 to $35 million turnover under director Julian's guidance — an extraordinary retention and growth story documented on their own website
Proprietary 'Wealth Control Pyramid©' framework for financial planning, with life-stage branding from 'Start Smart' to 'Footloose & Fancy Free' (retirement) — a trademarked methodology unusual for a mid-size Melbourne accounting firm, plus a complimentary obligation-free initial consultation
Members of CPA Australia, Chartered Accountants ANZ, the FPA, and Count Financial network — operating from Level 3, 222 Kings Way, South Melbourne with a team including named directors Julian, Andrew Krantz, and Kevin across accounting, tax, financial planning, SMSF, life insurance, and audit services
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with a dedicated Approach page and Team page alongside core Services, About, and Contact pages, built with 9 components across 1,948 TSX lines. The bespoke LegalMatterScreener (adapted as a financial needs screener) guides visitors through their financial situation to recommend relevant services. Accordion FAQs, animated counters, and testimonial carousel support the trust-first messaging.
Design Rationale
Black & Krantz's positioning as 'big enough to cover all your needs and small enough to care' required a design that conveys both professionalism and warmth. The dedicated Approach page showcases their Wealth Control Pyramid© methodology, while the Team page puts faces to the long-term relationships the firm is built on. The interactive screener pre-qualifies enquiries — essential for a holistic practice where clients often don't know which service they need first.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Black & Krantz's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Black & Krantz. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 7 sources including the Black & Krantz website (homepage, about, contact, directors, testimonials pages). Data completeness rated medium — Google reviews were unavailable due to Brave API limits, and the directors page didn't render individual bios. The website testimonials provided rich client relationship data, and professional memberships (CPA, CA ANZ, FPA, Count Financial) were confirmed from the about page.
For Reference
Black & Krantz's current website: www.blackandkrantz.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Black & Krantz's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.