⚡ Electrical · Melbourne-wide, Melbourne
Melbourne's Trusted Electrical Experts
Research Phase
Before writing a single line of code, our research agent studied Electricians Today — their current website, social presence, reviews, team, and services. Here's what stood out.
40+ years of experience with A-Grade Master Electrician credentials — and a 2-year warranty on all work
Google reviews mention specific technicians by name: Zack, James, Craig — showing real people doing real work
Cover five major Melbourne regions with 50+ named suburbs — massive service area with genuine local presence in each
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Professional service-industry design with categorised service icons (Home, Building2, AlertTriangle), section headings component, and a structured information hierarchy.
Design Rationale
Their current site rates 3/10 — a common problem for trades businesses. The new design organises their extensive service offering (residential, commercial, emergency, switchboard, lighting, safety) into navigable categories instead of overwhelming text walls.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Electricians Today's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Electricians Today. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 7-page Next.js application from scratch — 4 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from electricianstoday.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Electricians Today's site in 5 minutes. Same process, same quality — a custom website built for you, not a template.