⚡ Electrical · Moolap (Geelong), Melbourne
Moolap (Geelong) · Local Business
Research Phase
Before writing a single line of code, our research agent studied Andy Glen electrician — their current website, social presence, reviews, team, and services. Here's what stood out.
Registered as ANDY GLEN ELECTRICAL CONTRACTING PTY LTD since May 2002 (ACN 010 039 423, ABN 66 100 394 232) — over 23 years operating in the Geelong/Bellarine region as an owner-operator electrical contractor
No website exists for this business — the entire online presence is a Facebook page and directory listings, making this demo a from-scratch digital presence for a tradesperson who has relied purely on word-of-mouth for two decades
Dual-trade capability spanning electrical contracting and air conditioning installations/repairs, listed across multiple directory categories including HVAC and heating & cooling — broader than a typical sole-operator electrician
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site structured around service specialisations (residential, commercial, lighting) with 9 components including an Availability Calendar for booking visibility and a Floating CTA for instant contact. The layout prioritises direct contact access — mirroring the business's real-world phone-and-email-first approach.
Design Rationale
Andy Glen has operated for 23 years with zero web presence — just a Facebook page and a phone number. The design solves the core problem: giving a trusted local tradie a professional digital shopfront without overcomplicating things. The direct, minimal brand voice informed a clean layout that puts contact details and service areas front and centre.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Andy Glen electrician's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Andy Glen electrician. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 9 sources including the public Facebook page (primary data source for contact details and business category), OpenGov AU registry records (ACN, ABN, registration date), Australia Data House, and directory listings like PBDA/Infobel and ShowMeLocal. Data completeness was medium — no official website, Google reviews, trading hours, or pricing were publicly available.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Andy Glen electrician's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.