🏢 Preventive Dentistry · Preston, Melbourne
Let Us Brighten Up Your Smile
Research Phase
Before writing a single line of code, our research agent studied Bright Smile Dental Clinic — their current website, social presence, reviews, team, and services. Here's what stood out.
Led by Dr Masoumeh Hajihashem, who trained as both a general and pediatric dentist in Tehran before practising in Australia for over 15 years across public and private sectors — an unusually broad cross-sector background for a suburban Preston clinic.
The clinic is staffed entirely by experienced female dentists, including Dr Aarti Jaitlee with 10+ years experience, and specifically targets patients with dental anxiety — multiple Trustindex reviews highlight the 'gentle touch' and 'painless' visits as a key differentiator.
Offers 18 distinct services from laser dentistry and digital radiography (with approximately 70% less radiation than traditional X-rays) through to sport dentistry mouthguards, while also providing exceptional discounts for health card holders, students, and pensioners as an HCF and nib preferred provider.
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site built with 9 custom components including a First Visit Companion interactive walkthrough, testimonial carousel drawing from Trustindex reviews, and animated counters. The layout prioritises warmth and accessibility over clinical sterility, with an accordion-based services section across dedicated family, cosmetic, and general services pages.
Design Rationale
The design directly addresses the clinic's core positioning around dental anxiety management — the First Visit Companion component walks nervous patients through what to expect, reducing barrier-to-booking. The warm, reassuring visual tone mirrors the brand voice found across patient reviews praising Dr Masoumeh's empathic care, while the floating CTA ensures anxious visitors can book before second-guessing.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Bright Smile Dental Clinic's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Bright Smile Dental Clinic. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 8 sources including the official Bright Smile Dental Clinic website (homepage, about, contact, and service pages), Trustindex review widget embedded on-site, and social media profiles. Data completeness was medium — no public pricing was found and Google review ratings could not be independently verified due to API quota limits, though multiple patient testimonials were extracted from the Trustindex widget.
For Reference
Bright Smile Dental Clinic's current website: brightsmiledentalclinic.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Bright Smile Dental Clinic's site in 8 minutes. Same process, same quality — a custom website built for you, not a template.