🥩 Butcher · Northcote, Melbourne
Old World Quality Since 1985
Research Phase
Before writing a single line of code, our research agent studied Continental Butcher — their current website, social presence, reviews, team, and services. Here's what stood out.
Family-run since 1985 — founded by European immigrants with nearly four decades of traditional craftsmanship on Northcote's High Street
House-made Sopressa Salami at $42.99/kg and Pancetta cured in-house — genuine old-world smallgoods production, not just retail
Offer curated BBQ packs: 'The Northcote Pack' ($65 feeds 4), 'The Family Pack' ($85 feeds 6), and 'The Continental Pack' ($120 feeds 8)
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Deep maroon-dark palette with paper texture overlays, premium meat photography, and a heritage-driven visual identity that honours European butchery tradition.
Design Rationale
Continental Butcher is nearly 40 years of European craft — the design needed gravitas without feeling old-fashioned. Deep maroon with paper texture evokes the butcher's paper and old-world quality, while modern layout keeps it fresh.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Continental Butcher's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Continental Butcher. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 3 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from Google Business listing, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Continental Butcher's site in 4 minutes. Same process, same quality — a custom website built for you, not a template.