🏢 Consultation · Coburg, Melbourne
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Research Phase
Before writing a single line of code, our research agent studied Private Demo Preview 166— their current website, social presence, reviews, team, and services. Here's what stood out.
Both practitioners lecture at RMIT University — Dr Serena Henry teaches and examines 4th/5th year chiropractic students, while Dr Bruce Jerrett lectures in diagnosis, management, and health law across multiple undergraduate courses
Dr Bruce Jerrett holds qualifications in chiropractic, science (Hons), law (LLB), and graduate diploma in legal practice — and previously worked as a medical negligence lawyer and HIV gene researcher before becoming a chiropractor
Dr Serena Henry was a registered nurse specialising in spinal injury, neurological disease, and orthopaedics before transitioning to chiropractic — and sits on Victorian Government Medical Panels as an examiner
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page clinical site with 9 components including a CarePlanPreview interactive element, TestimonialCarousel, Accordion for FAQ/condition information, and animated Counter stats. The structure separates chiropractic and massage services across dedicated pages, with a wellness education page reflecting the practice's emphasis on patient education and evidence-based care.
Design Rationale
Private Demo Preview 166's existing website undersells their extraordinary credentials — two RMIT lecturers with combined 45+ years experience, a former nurse, a former lawyer-scientist. The design foregrounds these academic and clinical credentials to differentiate from the hundreds of suburban chiropractors who can't claim university teaching roles, medical panel appointments, or peer-reviewed publications. The CarePlanPreview component reflects their stated philosophy of thorough diagnosis before treatment.
Build Phase
Site Architecture
Methodology
Spark (research agent) scraped Private Demo Preview 166's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Private Demo Preview 166. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 8 sources including the official website (home, team bios, treatments, conditions, contact pages all successfully scraped). Two different price sets were found on the contact page vs treatments page — the treatments page figures ($90 initial, $67 standard) were used as likely more current. No Google reviews or social media data could be retrieved due to search API limits. Instagram handle was not found despite a footer link on the existing site.
More from the experiment
This case study is part of the AI Web Lab stream featured in Projects — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Private Demo Preview 166's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.
// Next.js App Router
Accounting · Melbourne
The largest build in this batch at 11 pages and 3,566 TSX lines, featuring home, about, services, tax & BAS, superannuation, industries, insights, client portal guide, book consultation, and request appointment pages. The 8-component architecture includes accordion, counter, floating CTA, and testimonial carousel — structured to present a full professional services firm with depth across multiple practice areas.