📊 Accounting · Brunswick, Melbourne
Smart accounting for businesses that move fast.
Research Phase
Before writing a single line of code, our research agent studied Choice Accounting — their current website, social presence, reviews, team, and services. Here's what stood out.
Their current site references 'PS Cube' (wrong branding), has a latest blog from December 2020, and the About page shows property developer bios instead of their actual team
Offers seven distinct service areas from Business Setup through to Wealth Planning — comprehensive but their current site buries this
Services include bookkeeping features list with specific items like 'Scheduled performance reviews' and 'KPI development and tracking' — showing genuine advisory capability
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
Dark background with lime-green grid patterns, gradient orbs, and a tech-forward 'fintech' aesthetic — positioning accounting as progressive, not stodgy.
Design Rationale
Their current WordPress site is a disaster — wrong branding, outdated blogs, broken features. The new design is deliberately modern and polished to contrast with everything they have now. The lime-on-dark palette says 'we move fast' to match their tagline.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Choice Accounting's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Choice Accounting. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 7-page Next.js application from scratch — 3 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research sourced from choiceaccounting.com.au, Google reviews, and social media profiles. All business data — services, team, pricing, hours — extracted and verified from public sources.
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Choice Accounting's site in 5 minutes. Same process, same quality — a custom website built for you, not a template.