📊 Accounting · Melbourne, Melbourne
Chartered Accountants
Research Phase
Before writing a single line of code, our research agent studied Chambers & Partners — their current website, social presence, reviews, team, and services. Here's what stood out.
Founded by Greg Chambers on 8 August 1977 — approaching 50 years of continuous operation, with the firm noting that the vast majority of clients acquired during the 1980s and 1990s have remained clients to this day
Three-partner structure spanning generations: founder Greg Chambers, Angelo Biviano (partner since 1998, bringing entrepreneurial and commercial experience), and Johan Vloedmans (admitted 2011) — located at Level 8, 412 St Kilda Road, Melbourne
Serve clients ranging from startups to large enterprises with yearly turnover in excess of $50M, with a unique original vision of providing CFO-level assistance to small businesses who couldn't afford a full-time finance employee
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with an editorial, relationship-focused design across 2,337 lines of TSX. Features a 'Start a Conversation' contact page (instead of generic 'Contact Us'), a Case Stories page for client narratives, and a dedicated Community Organisations page. Accordion components structure service explanations, while counter animations highlight the firm's nearly 50-year track record.
Design Rationale
Chambers & Partners positions itself as a long-term advisory partner, not a transactional tax preparer. The 'Start a Conversation' framing mirrors their consultative approach — it's an invitation, not a form submission. The Community Organisations page reflects a deliberate client segment worth showcasing. The Case Stories page replaces generic testimonials with narrative proof of their multi-decade client relationships, directly supporting their retention-focused positioning.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Chambers & Partners's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Chambers & Partners. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 8 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 4 sources with the official chamberspartners.com.au website providing the primary data — business history, team bios, founding story, and service categories were sourced directly. However, the website is JS-rendered, meaning testimonials and detailed service content did not extract via standard fetching. Google Maps and Yellow Pages were blocked. Brave Search API was exhausted. The firm's rich founding narrative (sourced from their About page) provided unusually strong brand story data despite limited source count. Data completeness rated medium.
For Reference
Chambers & Partners's current website: www.chamberspartners.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Chambers & Partners's site in 12 minutes. Same process, same quality — a custom website built for you, not a template.