🏢 Pain management · Brunswick, Melbourne
Professional care for foot and ankle pain
Research Phase
Before writing a single line of code, our research agent studied Brunswick Foot Clinic — their current website, social presence, reviews, team, and services. Here's what stood out.
Established in 1995 under owner Christopher Wheeler — nearly 30 years of continuous operation at 9 Glenlyon Road (corner of David Street) in Brunswick, operating as part of the Melbourne Podiatrist group alongside a Sandringham clinic
Offers shockwave therapy (RSWT) alongside traditional podiatry — an advanced treatment option confirmed across both the melbournepodiatrist.com.au services page and local.com.au profile, placing them above general-practice-only clinics
Open 6 days including Saturday mornings (8:30am–1:30pm), with structured hours sourced from MedicalClinic JSON-LD schema on their website — a level of technical SEO sophistication unusual for a local podiatry practice
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page clinic site featuring a bespoke Foot Health Checker interactive component that guides patients through symptom identification. Built across 1,310 lines of TSX with dedicated Conditions and Services pages, a Reviews page for social proof, and accordion components for treatment explanations. The layout prioritises clinical credibility while maintaining approachable navigation.
Design Rationale
Podiatry patients typically search by symptom ('heel pain', 'ingrown toenail') rather than by service name. The Foot Health Checker addresses this directly, translating patient language into treatment pathways. The separate Conditions page mirrors how the existing Melbourne Podiatrist site structures content, while the dedicated Reviews page builds trust for a healthcare decision where credibility is paramount.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Brunswick Foot Clinic's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Brunswick Foot Clinic. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 12 sources including the official melbournepodiatrist.com.au website, Birdeye reviews platform, HealthDirect Australian health services directory, and local.com.au profile. Structured data was extracted from MedicalClinic JSON-LD markup on the website. Brave Search API was exhausted, so research relied on direct URL fetching and DuckDuckGo results. Data completeness rated medium.
For Reference
Brunswick Foot Clinic's current website: www.melbournepodiatrist.com.au/contact-us/brunswick-foot-clinic
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Brunswick Foot Clinic's site in 8 minutes. Same process, same quality — a custom website built for you, not a template.