🏢 Private Clients · Southbank, Melbourne
Taking an entrepreneurial interest
Research Phase
Before writing a single line of code, our research agent studied Blaze Acumen — their current website, social presence, reviews, team, and services. Here's what stood out.
Established in 2004 by senior professionals from top-tier accounting firms — now 8 Partners and 50+ staff with combined Chartered Accounting experience exceeding 200 years, operating from Level 27 of the IBM Centre at 60 City Road, Southbank
Named partners include Frank Spillane, Michelle McKenzie, Brett Jackson, Peter Whelan, Paul O'Brien, Damien Gaffney, Matthew Edwards, and Natasha Sweeting — with additional directors Sam Lew, Brenda Ramsdale, Yi Ling Lee, Vincent Guastalegname, and Daniel Bolzonello, reflecting a substantial mid-tier firm
Offers specialist services rarely seen in general practice — including Private Ancillary Fund (charitable foundation) establishment, ATO High Net Wealth Review representation, R&D tax concessions, and ASIC-licensed superannuation advice through related entity Complete Latitude (AFSL 483990)
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with dedicated Advisory and Tax Services pages plus an Insights content section and Schedule Consult conversion page, built with 8 components across 2,306 TSX lines — the largest build in this batch. The premium positioning is reflected in a clean, authoritative layout with animated counters (200+ years combined experience, 8 partners, 50+ staff), testimonial carousel, and accordion FAQs.
Design Rationale
Blaze Acumen positions itself as a strategic partner to high net wealth individuals and private family groups — not a compliance factory. The design mirrors this premium positioning with a restrained, confident aesthetic. The dedicated Insights page demonstrates thought leadership, while the Schedule Consult page replaces a generic contact form with a consultation-focused conversion path appropriate for a firm where client relationships 'transcend not only entities but generations.'
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Blaze Acumen's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Blaze Acumen. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 8 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 7 sources including the Blaze Acumen website (homepage, contact, meet our people, and service pages). Data completeness rated medium — no Google reviews were found, individual partner bios weren't scraped, and no social media profiles were located on the website. The firm's team structure (8 partners, 5 directors) and specialist service offerings were confirmed from the website sitemap and service pages.
For Reference
Blaze Acumen's current website: www.blazeacumen.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Blaze Acumen's site in 12 minutes. Same process, same quality — a custom website built for you, not a template.