🏢 Residential · Geelong, Melbourne
Your Local Plumbers in Geelong
Research Phase
Before writing a single line of code, our research agent studied Bay Plumbing & Drainage — their current website, social presence, reviews, team, and services. Here's what stood out.
Perfect 5.0 Google rating from 372 reviews — an exceptionally high volume for a local plumber, with additional 5-star ratings on Facebook (8 reviews) and Localsearch (3 reviews), and reviewer Tony Gatt noting 'high standard of workmanship and great price'
Founded in 2006 by Lachlan Feehan with 25+ years personal plumbing and construction experience — the business uses advanced diagnostic technology including CCTV drain inspection, thermal imaging, and acoustic leak detection, positioning as tech-forward rather than traditional
Offers a lifetime labour guarantee and covers Geelong, Surf Coast, and Bellarine regions with a 24/7 emergency model layered over 7am–7pm weekday business hours — a hybrid availability structure confirmed by both website schema and Google business panel
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with dedicated Drainage, Emergency, and Plumbing service pages, built with 9 components across 1,955 TSX lines. The bespoke DrainTroubleIdentifier is an interactive diagnostic tool that helps homeowners identify their drainage issue before calling. The site also features animated counters (ideal for showcasing the 372 reviews and years in business), testimonial carousel, and accordion FAQs.
Design Rationale
Bay Plumbing's confident, Australian-vernacular brand voice ('true-blue', 'you can bet your bottom dollar') and perfect 5.0 rating demanded a design that leads with social proof and trust signals. The DrainTroubleIdentifier converts the business's diagnostic expertise into an interactive pre-qualification tool, while dedicated emergency and drainage pages target high-intent local searches across the Geelong, Surf Coast, and Bellarine service area.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Bay Plumbing & Drainage's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Bay Plumbing & Drainage. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research compiled from 9 sources including the Bay Plumbing website (homepage, about, services, contact, JSON-LD schema), Google business panel, Facebook, LinkedIn, and Localsearch. Data completeness rated medium — no verified price list was found, and social metrics were taken from SERP snippets due to Facebook/Instagram access restrictions. The 5.0 Google rating from 372 reviews was confirmed across multiple sources.
For Reference
Bay Plumbing & Drainage's current website: bayplumbingdrainage.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Bay Plumbing & Drainage's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.