🏢 Emergency Plumbing · Frankston, Melbourne
For all your plumbing, gasfitting & bathroom renovations
Research Phase
Before writing a single line of code, our research agent studied Bassett Plumbing Pty Ltd — their current website, social presence, reviews, team, and services. Here's what stood out.
30 years of trade experience with 24/7 emergency call-outs from their 6 Logan St, Frankston base — one of few plumbers in the Mornington Peninsula area offering both emergency response and full bathroom renovation design/install under one roof
Explicitly advertises workmanship and waterproofing guarantees on renovation work — a specific trust signal that addresses the #1 homeowner fear with bathroom renovations, backed by licensed tradesmen
Brand voice centres on honesty and budget-awareness — the website mentions giving 'honest recommendations' and 'fair rates', and their hot water advice includes telling customers when replacement is unnecessary, positioning them as advisors rather than upsellers
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site featuring dedicated Drainage and Hot Water service pages alongside the core services overview, built with 9 components across 1,862 TSX lines. The bespoke Renovation Timeline component visualises the bathroom renovation journey from consultation to completion. Accordion FAQs, animated counters, and a testimonial carousel round out the interactive elements.
Design Rationale
Bassett Plumbing straddles two audiences — emergency callers who need immediate help and homeowners planning renovations. The floating CTA serves the urgency of emergency work, while the Renovation Timeline addresses the considered, multi-stage nature of bathroom projects. Dedicated drainage and hot water pages capture specific high-intent search queries for the Frankston/Mornington Peninsula area.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Bassett Plumbing Pty Ltd's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Bassett Plumbing Pty Ltd. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 9 sources including the official Bassett Plumbing website (multiple pages), DuckDuckGo map results, Apple Maps, Birdeye, and Down the Road directory. Data completeness rated medium — service pricing was not published and Facebook content couldn't be directly scraped. The existing website provided strong brand voice and positioning data across its plumbing, gasfitting, and renovation pages.
For Reference
Bassett Plumbing Pty Ltd's current website: bassettplumbing.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Bassett Plumbing Pty Ltd's site in 10 minutes. Same process, same quality — a custom website built for you, not a template.