📊 Accounting · Ballarat, Melbourne
Ballarat · Local Business
Research Phase
Before writing a single line of code, our research agent studied Private Demo Preview 070— their current website, social presence, reviews, team, and services. Here's what stood out.
Research across 8 sources — Google, Bing, DuckDuckGo, Yellow Pages, TrueLocal, and ABR — returned zero verified results for this Ballarat business, suggesting an entirely offline practice with no web footprint
An ABR search for 'Private Demo Preview 070' in Victoria returned 38 results but none matched the Ballarat 3350 postcode, indicating the business may operate under a different registered name or as an unregistered sole trader
Originally classified as an accountant in the prospect brief but built as a barrister site per factory instructions — the demo includes practice areas, publications, and an experience timeline typical of the Victorian Bar
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site structured around a barrister's professional profile, featuring a Hero section, Timeline component for career experience, PracticeAreaCards, and a PublicationCard component. The LegalEnquiryScreener is the bespoke interactive element — a guided questionnaire that helps potential clients determine if their matter aligns with the barrister's areas of practice before making contact.
Design Rationale
With zero online presence found, the design needed to establish professional credibility from scratch. The publications page and experience timeline create depth and authority, while the Legal Enquiry Screener pre-qualifies enquiries — critical for a barrister who takes referrals and can't afford time on mismatched matters. The 9 components across 1,351 lines of TSX deliver a complete professional profile despite the low data availability.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Private Demo Preview 070's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Private Demo Preview 070. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research attempted 8 sources including Google, Bing, DuckDuckGo, Yellow Pages, TrueLocal, and the Australian Business Register. All returned either no results, CAPTCHAs, or Cloudflare blocks. Data completeness rated low — this business has effectively no verifiable online presence. The demo was built with representative barrister content as noted in the sources documentation.
More from the experiment
This case study is part of the AI Web Lab stream featured in Projects — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Private Demo Preview 070's site in 8 minutes. Same process, same quality — a custom website built for you, not a template.
Accounting · Melbourne
The largest build in this batch at 11 pages and 3,566 TSX lines, featuring home, about, services, tax & BAS, superannuation, industries, insights, client portal guide, book consultation, and request appointment pages. The 8-component architecture includes accordion, counter, floating CTA, and testimonial carousel — structured to present a full professional services firm with depth across multiple practice areas.