📊 Accounting · Surrey Hills, Melbourne
Our Strength. Your Numbers.
Research Phase
Before writing a single line of code, our research agent studied BMK Partners Pty Ltd — their current website, social presence, reviews, team, and services. Here's what stood out.
Over 25 years of consulting experience with a distinctive niche in the Australian entertainment industry and high net worth individuals — an unusual specialisation for a boutique accounting firm operating from Suite 4/651 Canterbury Road, Surrey Hills
Offers integrated digital marketing services alongside traditional accounting, tax, and business advisory — a rare combination that positions BMK as a one-stop business partner rather than a compliance-only firm, with the tagline 'Our Strength. Your Numbers.'
Website URL slugs reference 'South Melbourne' but the current contact address is in Surrey Hills — suggesting a recent relocation, with the original phone number (03 9699 7162) retaining a South Melbourne prefix and a fax number still listed, indicating long-established operations
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with an industries page for client segmentation and an insights section for thought leadership, built with 8 components. The book consultation route converts the free 30-minute initial consultation offer into a structured entry point. The design balances boutique professionalism with the approachable advisory tone reflected in their brand voice.
Design Rationale
BMK's positioning as a boutique firm serving entertainment and HNW clients demands a design that feels premium without being corporate. The industries page lets prospects from entertainment, SME, or individual backgrounds self-select into relevant content. The insights page builds authority — critical for a firm competing on advisory depth rather than scale.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped BMK Partners Pty Ltd's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for BMK Partners Pty Ltd. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 8 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 6 sources including the official website bmkpartners.com.au (homepage, service pages, about content). No Google reviews were accessible due to Brave API exhaustion and search engine blocks. No social media profiles were found on the website. The Surrey Hills address was confirmed from the contact page, noting the discrepancy with South Melbourne references in URL structures. Data completeness was medium — team member names and pricing were not found, which is typical for boutique advisory firms.
For Reference
BMK Partners Pty Ltd's current website: www.bmkpartners.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built BMK Partners Pty Ltd's site in 12 minutes. Same process, same quality — a custom website built for you, not a template.