🏢 Core Accounting · Port Melbourne, Melbourne
Personalised Accounting Solutions
Research Phase
Before writing a single line of code, our research agent studied Austens Pty Ltd — their current website, social presence, reviews, team, and services. Here's what stood out.
Client testimonials reference relationships spanning 15+ years — one client (Pancha Lingin, RGPA Pty Ltd) explicitly cites over 15 years, while another (Neil & Lyn Pearce) credits Austens' 'attentive care over many years' for enabling a smooth business sale and retirement
Unusually for a small CPA firm, Austens offers technology consulting alongside traditional accounting — implementing cloud-based accounting solutions and business intelligence tools, positioning them as a tech-forward practice at Unit 13, 484 Graham Street, Port Melbourne
ABN 46 006 468 248 — a Certified Practising Accountant firm that explicitly markets itself as 'part of your team' with the tagline 'Personalised Accounting Solutions', and a client (Helen Kemp) noted surprise at receiving proactive calls and updates, suggesting this is genuinely uncommon in the accounting industry
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site structured around service depth (advisory, business transactions, SMSF & estate) rather than generic accounting categories, with 8 components including a Testimonial Carousel featuring real client quotes. The layout emphasises relationship longevity and personal service over corporate scale.
Design Rationale
Austens' differentiator is relationships, not size. The design leans into this — real testimonials from named clients like Con Tsakonas (Briner Total Signage Solutions) and Christopher Koch (Fillr & Humming Puppy) carry more weight than stock photography and feature lists. The strategy session booking page converts the 'personalised' promise into an actionable first step.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Austens Pty Ltd's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Austens Pty Ltd. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 8 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research covered 5 sources including the official website (homepage, about, contact, services, and testimonials pages). Client testimonials with full attribution were sourced directly from austens.com.au. No Google reviews were accessible (search blocked). No social media profiles were found on the website. Data completeness was medium — pricing and individual partner names were not publicly listed, which is typical for accounting firms.
For Reference
Austens Pty Ltd's current website: www.austens.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Austens Pty Ltd's site in 12 minutes. Same process, same quality — a custom website built for you, not a template.