🏢 Residential / HVAC · Geelong, Melbourne
Providing electrical services in Geelong, the Surf Coast and Bellarine Peninsula
Research Phase
Before writing a single line of code, our research agent studied Armstrong Creek Electrical — their current website, social presence, reviews, team, and services. Here's what stood out.
Perfect 5.0 stars from 34 Google reviews — an unusually high rating for a trades business, backed by trust signals including $20 million public liability insurance, a lifetime labour warranty, and safety certificates provided on request
Director Patrick McLaughlin is a dual-qualified electrician and split-system air conditioning specialist, offering electrical, data/communications, and HVAC services — effectively three trade specialisations under one business, covering the Armstrong Creek growth corridor, Bellarine Peninsula, and Surf Coast
Open 7 days a week, 6am to 6pm — significantly wider availability than most electrical contractors, reflecting the demands of servicing one of Geelong's fastest-growing residential corridors
Design Phase
Every design decision was intentional — informed by the research, not pulled from a template library.
Visual Direction
A 6-page site with service-specific pages for residential, commercial, and new builds, plus 9 components including a bespoke SuburbMap showing service coverage across the Geelong region. The trust-led layout places warranty information, insurance credentials, and the Google rating prominently throughout.
Design Rationale
Armstrong Creek Electrical differentiates on trust — lifetime warranty, $20M liability cover, obligation-free quoting. The design amplifies these signals rather than burying them in fine print. The SuburbMap component directly addresses the 'do you service my area?' question that dominates trade service searches in a sprawling regional market like Greater Geelong.
Build Phase
Site Architecture
// Next.js App Router
Methodology
Spark (research agent) scraped Armstrong Creek Electrical's current website, Google reviews, social media, and business listings. Every piece of real data — team names, service pricing, business hours, unique details — was extracted into a structured profile.
Based on the research, a bespoke design direction was created specifically for Armstrong Creek Electrical. No templates — the typography, color palette, layout patterns, and visual effects were all chosen to match this business's personality and industry.
Pixel (design agent) built the entire 6-page Next.js application from scratch — 9 custom components, real content from the research phase, App Router with proper routing, and production-grade code.
Sentinel (QA agent) verified the build compiles cleanly, checked for placeholder content, validated all routes render correctly, and confirmed the design is unique (not recycled from another demo).
Additional Notes
Research drew from 15 sources — the highest source count in this batch — including the official website (services, about, contact, trust signals), Google Business Profile (5.0 rating from 34 reviews, operating hours), and multiple website subpages covering air conditioning, data communications, house rewires, and new builds. Facebook pages returned platform errors. Data completeness was medium due to no verified street address or service pricing found.
For Reference
Armstrong Creek Electrical's current website: www.armstrongcreekelectrical.com.au
More from the experiment
This case study is part of the AI Web Lab — a 30-day experiment where AI agents build bespoke websites for real Melbourne businesses. Every site is researched, designed, and built from scratch by a team of five specialist AI agents. The full methodology, code, and results are documented transparently.
This study is being prepared for publication as part of a research paper on AI-assisted web development at scale.
We built Armstrong Creek Electrical's site in 12 minutes. Same process, same quality — a custom website built for you, not a template.